12
Jul/09
3

SMS on the move: the challenge of getting this blog off the ground

How on earth will we build up a following, a readership, an audience?

That’s what I’m wondering.

On the one hand, there’s this extraordinary “event”, SMS, which already has a personality – a rich, textured, tuneful history…

Years of remarkable effort & successes.

SMS has transformed lives.

One of my wife’s friends contacted me from London to say:

“How do you know Bob Creech?  My son was at SMS for 5 years.  It was wonderful.”

I only began hearing stories about SMS recently.  The stories grabbed my imagination & influenced me.  The more I hear, the more I feel open-mouthed about what been achieved over the years.

Then there’s this blog.

A new kid on the block.  Hardly anyone over 35 in Ireland knows what a blog is. (OK, I exaggerate.)  But I bet almost all the kids who come to SMS this year know about Bebo…  I bet they use the internet a lot.

So this format, this platform, is tuned into the world of the future.

Hopefully, if we do it well, we’ll have plenty of older people coming here because it’s going to be interesting.

There won’t be all that much stuff about SMS in traditional media (newspapers, TV, radio): there’ll be plenty here.